The film is based on the life and times of a superstar heroine from the dream factory we call ‘Bollywood’. The film is a daring, shocking, glamorous, scandalous behind the scenes account of the reality behind the world of glitz and glamour that our film stars inhabit.
Apart from Kareena kapoor, the star cast includes Arjun Rampal, Randeep Hooda and Shahana Goswami. The movie is directed by National award winner Madhur Bhandarkar and produced by UTV Motion Pictures and Bhandarkar Entertainment. Music is scored by Salim-Sulaiman.